BACKGROUND:
Rochelle Behrens sought to create a funny viral ad for their signature item, “The Shirt.” As a writer, my goal was to grab the viewer’s attention, then highlight the product’s patented button design that prevents “blouse gape.”
Rochelle Behrens sought to create a funny viral ad for their signature item, “The Shirt.” As a writer, my goal was to grab the viewer’s attention, then highlight the product’s patented button design that prevents “blouse gape.”